What Do Consumers Look For When Buying Tyres
While worldwide tyre market is expected to grow annually by 2.8% – 3.9% from 2022 to 2027, it is important for tyre dealers to stay on top of consumer needs with suitable tyre products that can maximize potential business opportunities in the years ahead.
Providing insight into these needs, an independent review of over 15,000 tyre purchases was conducted by the consumer advocacy organization, Consumer Reports which highlighted main reasons influencing what consumers looked for when buying new tyres.
Effective Grip
54% of tyre consumers prioritized safety considerations by choosing tyres that are able to grip effectively in all-weather conditions when buying new tyres.
Brand Comparison
43% of tyre consumers preferred particular brands with most consumers making their choice based on price compared to brand loyalty when buying new tyres.
Capable Handling
40% of tyre consumers looked for reliable control by picking tyres with responsive handling capabilities when buying new tyres to enhance comfort and stability.
Your Preferred Tyre Distributor
As an enterprising tyre distributor in Malaysia, Fastrac Distribution provides tyre dealers with value-added benefits to satisfy consumer needs – and drive growth – by offering reputable multi-brand tyres for a wide range of on-road and off-road transport demands.
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We continually aspire to deliver the best tyre products with the backing of our supply-chain agility as part of SUNLUN Group, one of Malaysia’s major tyre distribution group with brand partnerships including Goodyear, Michelin, Continental, Dunlop, Viking and more.
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Links
https://www.consumerreports.org/tire-buying-maintenance/driving-forces-b...
https://www.marknteladvisors.com/research-library/global-tire-market.html
https://www.globenewswire.com/en/news-release/2022/05/20/2447517/28124/e...
